What we did

STRATEGY, IDENTITY, ART DIRECTION, CONTENT PRODUCTION, SOCIAL MEDIA MANAGEMENT, DESIGN, FILM AND PHOTOGRAPHY, COPYWRITING, E-COMMERCE AND MANAGEMENT

anniversary and the launch of their 10th collection, Pia Tjelta Studio has initiated a strategic brand transformation. This includes the introduction of a state-of-the-art webshop, a digital platform central to their brand communication strategy.

Having successfully established a presence with numerous stockists, Pia Tjelta Studio now sets its sights on international expansion, primarily by establishing a flagship store. This marks a significant milestone in their journey, aimed at enhancing global recognition and accessibility.

This brief outlines the key objectives and directions for Pia Tjelta Studio's brand evolution, reinforcing commitment to reshaping the brand's digital presence and facilitating international outreach."

SOLUTION

With the rise of the budget retailers, the barriers to own brand are being shut down by savvy shoppers seeing through the brand sheen and spotting quality when they taste it.