SØRLANDSCHIPS
What we did
CAMPAIGN
Challenge
Sørlandschips is one of Norway's most recognizable and beloved brands. Since its humble beginnings in the early 90s, Sørlandschips has grown to be one of Norways biggest snack producers and developed several product lines. They approached us with a request for a communication strategy that would highlight and help consumers distinguish between two of their main product lines: Sørlandschips Original and Verdens Tynneste Sørlandschips (The worlds thinnest Sørlandschips).
SOLUTION
Our solution was to focus on the laid-back attitude of the Norwegian south coast. In the midst of everyday hustle and bustle, Sørlandschips aims to be a provider of relaxation for all of Norway! We decided to return to the roots of Sørlandschips, with simple visual elements and witty, quirky messages on adboards, radio and social media.
RESULT
The result was a two-part campaign that helped consumers choose the right bag of chips for the occasion in a fun and quirky way, focusing on the unique qualities, without being pushy. Round one focused on the «Original» product line, including the release of a new flavor within the line, while round two was all about «Verdens Tynneste Sørlandschips». Consumers were met by adboards with simple and amateurish animations of bags of chips accompanied by a dry-witted joke and a reassuring proposal to just take it easy, take your time, everything is going to be okay.
